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Close your eyes and for a moment go back to your childhood. Picture how you thought the world to be in the 21st century with the flying cars, the holographic adverts and billboards. Now open your eyes and look at our dull and bland world.

I put to you that we are too conservative with the use of augmented reality in our common, normal, world. This is the near future:

Let’s take a look at the Kone, manufacturer of elevators among other things. They are able to use tablets to keep track of the elevator cabins in real time, a system created by Etteplan. Also they have created a virtual showroom where you can familiarize yourself with the finished boat. Similarly Microsoft has created a real tool in Hololens to be used in construction. While Gilbane Construction Company does say that there are problems with it, it is a massive leap towards future and a tool, not a toy. Martin Bros. have taken this even further as a small builder no longer needs blueprints. He just copies and does what the Hololens shows him. Easy-peasy. Perhaps this is the future for building package houses?

More companies and developers are entering into augmented and virtual reality market, but at the same time we keep coming to the problems with CAD and designs. Unity among others are creating a VR system where you are able to build your designs from inside the VR. To me this is the first time in a long while when AR and VR have taken correct steps. We can again extrapolate this by considering the interior architects and renovators.

What could I do with AR?

You can take the interior of the building and if the blueprints have mapped out wiring, plumbing and other such things you are able to design the upcoming renovations from inside. You can show your customer a few different ways of doing things and if needed, you can “peek” inside the walls and see what you need to do to accomplish the needed tasks.

You can, with your client, walk inside the existing house in virtual reality and together you can add or subtract things from it. You can change things around, change materials and more importantly you and your customer are always on the same page and this builds your customer’s confidence in you. Of course as these designs have been done the model will be a mathematical mess. Luckily Versoteq has an answer to it, like with geo-tracking. We have expertise and experience in taking measurement data that looks like a mess and turning it into an automation that runs itself through and leaves you the correct parameters you can use to build your product, the renovations. We have a great track record of minimizing the need for CAD-experts in engineering projects. We have even created the push-button model of 3D scanning to printing, no CAD needed in the middle. Using our help and expertise you can go from a model the customer likes to the measurements and list of needed things in seconds instead of planning and designing on computer for days.

The future is going to be bright in this field of technology as we’ve only scraped the tip of the iceberg. Get to know our solutions of VR and AR and get in touch to start a project!

Jaani's picture
02/06/2017 - 14:20
Jaani


2016 is indeed the year when Virtual Reality (VR) and Augmented Reality (AR) have gone from virtual to reality as the technologies have matured to benefit mass users. Although the number of museums adopting the technologies is still moderate, VR/AR isn't any more a fancy technology seen in large museums but has been used in various smaller cultural sites in Europe. The Helsinki City Museum (“Time Machine”), the Heureka Science Center (“Excavation in VR”), the Norwegian Maritime Museum ("Noboby will drown") and the Danish Castle Centre (“Ghost Hunt and VR Guide”), to name a few. The surge in VR/AR and the releases of more affordable devices create new opportunities for museums and make it more possible to adopt the technologies.

2017 is around the corner so we want to take a step back to review how AR/VR has transformed the museum experience and will continue to influence the cultural sector.

Why come to a museum if people can see objects virtually?

The fear of being replaced by VR and virtual platforms exists in some museums. What is the role left for museums if people can access to collections immersively and in the comfort of their home? Some consider the virtual realm a threat while others see opportunities to offer new experiences and be appealing to new audience.

VR fosters audience’s curiosity and makes them want to see more

Many of us perhaps have heard about the Bronze Age VR project of the British Museum. The project successfully demonstrated that displaying objects in virtual reality did not lessen or replace real life experiences with the objects but rather enhanced the experiences. VR adds a context to the objects; thus, as observed from the project, the VR tour fostered the audience’s curiosity, made them want to see more, and then inspired them to seek information in real life. (Read more about the case and tips for developing VR experiences)

AR enlivens museum exhibits

Why museums are starting to use AR? There is something fascinating about the concept of AR, the idea of adding life to static objects in the real world with sounds, visual contents and additional information, and the notion of extending the limits of physical space. A smartphone can be turned into a personal guide that can not only provide textual stories but also shift time and wake up the objects.

Sworldfish AR App

One of the most prominent examples of AR is the Skin & Bones AR app used at the Smithsonian National Museum of Natural History. The app adds flesh to the bones of creatures, providing a fun learning experience and a playful platform for imagination.


Approaching the millennials

Young generations nowadays don’t visit museums as often as older generations. It isn’t that the history, culture or art isn’t relevant to millennials but rather museum-going experiences don’t match their lifestyles and expectations.

Millennials from a study conducted by the Center for the Future of Museums emphasized that interactive, immersive, and participatory activities are what they want from museums. They described museums as static places (“places that exhibit things”), educational places (but not necessarily places where the learning was fun or engaging), and places where you had to be quiet and stand outside looking in.

“Even if I didn’t want to touch the Mona Lisa, I want to have the option to touch it. You go to a museum and you’re just walking around looking at everything. And not even that you want to touch anything but it just seems like ‘OK this is the museum, and this is me.’ We’re not connecting on any level other than visual.” – says one millennial.

Whether we like it or not, technologies are an inseparable part of millennials’ life today. Museums are still making their ways to the use of new technologies. Increasing sophisticated VR/AR will bring new opportunities and immersive storytelling tools to create the impact and the experience that are more optimized to what young people are looking for.



About Versoteq

Versoteq is one of the leading providers of 3D scanning and AR/VR services to cultural organizations in the Nordics. We work with museums and organizations to offer engaging and accessible visitor experiences by leveraging 3D technologies. More about us: www.versoteq.com/virtualmuseum.

Tram's picture
11/30/2016 - 12:52
Tram

Jos yrityksesi on kiinnostunut 3D-ratkaisusta joka voisi lisätä liiketoimintapotentiaalianne mutta et ole varma toteutuksen kustannuksista ja varsinaisesta hyödystä liiketoiminnallenne, on Tekesin Innovaatioseteli ratkaisu ongelmaan. Hae seteliä ja voit käyttää 5000 euroa 3D-innovaatioon joka hyödyntää yritystäsi. Lainaus Tekesin sivulta:

"Innovaatioseteli on tarkoitettu vakiintunutta liiketoimintaa harjoittaville pk-yrityksille, jotka haluavat käynnistää innovaatiotoiminnan. Innovaatiotoiminta tarkoittaa toimenpiteitä, joilla yritys kehittää tuotteitaan, palvelujaan tai prosessejaan, tai hankkii palveluna uutta innovaatiotoiminnassa tarvittavaa tietoa ja osaamista."

Versoteqin ratkaisut liittyvät markkinointiin, e-commerceen, tuotedemonstraatioon tai jopa asiakaskohtaiseen räätälöintiin. Olemme erikoistuneet 3D-tekniikan käyttöön suunnitteluohjelmistojemme lisäksi esim. AR, VR, web- ja mobiilivisualisointisovelluksissa. Räätälöimme yrityksesi tarpeisiin sopivan paketin käyttämistämme tekniikoista unohtamatta ensiluokkaista palvelua!

Ota yhteyttä ja kerro yrityksesi kiinnostuksen kohteet, niin me kerromme miten voimme teitä auttaa!

Timo's picture
11/04/2016 - 14:35
Timo

Click the link and find an article about us and how our 3D solutions create cost savings and bring new business ideas. Sorry, it is in Finnish only!

http://newspool.fi/digitalisaatio/saastoja-3d-ohjelmistoilla/

In short, our technology is based on a selection of 3D SW and web solutions, and we have begun building augmented and virtual reality content around it too. Added with eCommerce we are soon publishing some interesting products! And in the mean time, we're glad to create solutions for your business also. In some cases the parametric design tool creates costs savings, while other cases just bring new business opportunities. Feel free to contact us for more information, or check our references at the projects page!

Timo's picture
10/25/2016 - 14:13
Timo



When planning a trade show, especially events targeting people with disabilities, inclusion should be keep in mind to ensure your events are accessible to anyone that happens to attend. Trade show venues are often large, packed with people and sometimes complicated if there are multiple halls and exhibition areas. It is already tricky for anyone who are not familiar with the venues to quickly find a booth you want to visit and imagine what the challenges could be for individuals who cannot see. This is why every trade show should have a clear and well-presented map of the exhibition areas - and the map should be accessible for everyone.

Talking Tactile Map at BrailleTech 2016

Last month we designed an interesting tactile map for the BrailleTech 2016 exhibition in Brussels in collaboration with our partner Integra-Belgium. The map comes with audio, speaking aloud the booth names and navigation instructions to help people who cannot see to quickly get an understanding of the area and learn how to get to the booth they want to visit. The audio content presenting the booth names can easily replaced every year if the booths and exhibitors change.

Here is a video of 3D TactMap of BrailleTech 2016, presented by Integra-Belgium:



Curious about 3D TactMap? Take a quick look at www.versoteq.com/tactile-maps.

Tram's picture
10/17/2016 - 14:38
Tram