source: Wikimedia Commons

In the previous blog, I touched many things in construction and now I'm continuing with that theme, however I'm talking more about how to visualize the concepts, future and the present using AR. Also I'll take a peek at the new emerging social media platforms using augmented reality and geolocation tracking.

Pre-visualization of construction

I believe that the first ones to truly use augmented reality visualization for future building were the Finnish with their hotel complex to be built in Billnäs.

Also in Helsinki a large residential and commercial area was modelled into augmented reality to show in real world how it would look, how it would be to navigate. Below is a video of that demonstration.

Naturally, this also allows using BIM for lean construction and so on, especially using VisiLean or other similar systems.

While BIM allows you to see tasks, things to do and to be implemented more easily, I believe that these geolocated visualizations are the most important things to come from AR in a long while. While most of these tend to be focused on the buildings itself.

We can do this for you, naturally, however there is a lot more to this technology than just visualizing areas and buildings.


While being able to just show what the building looks like when in place and how it affects the area is well and good, Versoteq can take it a lot further. We can create a full aesthetic system for you. You can change the colors of your buildings, add greenery and do landscaping. While this can be done in desktop of course, many a time it is better to see how it all will look like in real life so to speak.

Of course, there are more exotic ways to use augmented reality for aesthetics. For example, we can create a system where cityscape can be altered using augmented reality, you can display your advertisement in augmented reality, shops can create AR displays on their walls, in the windows, and if the customer wishes, we can create whole virtual worlds in the world using AR. However, I'll touch that later on.

Aesthetics through augmented reality are best done through AR glasses as that allows the viewer to immerse themselves into this creation.

Of course, in design AR can and should work in reverse too. Let’s look at an example: For gardeners, we could create a system where they’re able to virtually create the finished garden before it has even been laid down or planted. Rock, water features, etc., will be marked in the AR world displayed on top of the real world. Now their clients can be taken through the garden, shown an approximation of what it will be like and at this point changes are easy to be made.

Once the garden has been designed it is saved and this saved file becomes the blueprint and can be displayed through BIM. Similarly, you have the locations for the plants, the rock material, features all mapped out. Now you can finish the design intricately on the computer, or just use the file to implement things right away. You also have a full purchase list and map of your design so you can get to it right away.

Other Commercial Aspects

Augmented reality allows to turn any place into social media, commercial site or shop, as well as a social location. Some ideas can be done:

Adverts that bring the ads to life and are electronic shops for you, as well as contact sites to your customer service. Today’s consumers are more ethics aware than ever before and displaying the full chain of manufacture might be difficult on the advert or the product itself. The customer is able to follow this chain through augmented reality, make sure of the certificates and if needed contact the customer service right away.

It is also a two-way system. Customer service can show product information on the product itself using AR, they are able to show and give manuals should the product need it and so on. The possibilities truly are endless.

eCommerce is now and future. Through AR we are able to turn your shop’s front into a virtual showroom and enable the customer purchase things from the window without having to come in. The purchase is completed and they can just pick up the things in the store or they can be delivered. Every place can be a showroom and a shop.

Similarly, should you wish to launch a campaign using only AR, this can be done. Using geolocation we are able to create a tool for you that allows you to create “hotspots” around the world. Should the people around that place have your app running then they would get a notification and would then be able to peruse the augmented world around them. Again, we can also include eCommerce options here as well as things like twitter and other social media applications.

Käyttäjän Jaani kuva
04/03/2017 - 11:36

Close your eyes and for a moment go back to your childhood. Picture how you thought the world to be in the 21st century with the flying cars, the holographic adverts and billboards. Now open your eyes and look at our dull and bland world.

I put to you that we are too conservative with the use of augmented and virtual reality in our common, normal, world. This is the near future:

Let’s take a look at the Kone, manufacturer of elevators among other things. They are able to use tablets to keep track of the elevator cabins in real time, a system created by Etteplan. Also they have created a virtual showroom where you can familiarize yourself with the finished boat. Similarly Microsoft has created a real tool in Hololens to be used in construction. While Gilbane Construction Company does say that there are problems with it, it is a massive leap towards future and a tool, not a toy. Martin Bros. has taken this even further as a small builder no longer needs blueprints. He just copies and does what the Hololens shows him. Easy-peasy. Perhaps this is the future for building package houses?

More companies and developers are entering into augmented and virtual reality market, but at the same time we keep coming to the problems with CAD and designs. Unity among others are creating a VR system where you are able to build your designs from inside the VR. To me this is the first time in a long while when AR and VR have taken correct steps. We can again extrapolate this by considering the interior architects and renovators.

What could you do with AR and VR in construction?

3D Visualize Home Renovations

You can take the interior of the building and if the blueprints have mapped out wiring, plumbing and other such things you are able to design the upcoming renovations from inside. You can show your customer a few different ways of doing things, you can “peek” inside the walls and see what you need to do to accomplish the needed tasks.

View the Future Home in Virtual Reality

You can, with your client, walk inside the existing house in virtual reality and together you can add or subtract things from it. You can change things around, change materials and more importantly you and your customer are always on the same page and this builds your customer’s confidence in you.

But how to get this done?

Of course as these designs have been done, the 3D model will be a mathematical mess. Luckily Versoteq has an answer to it, like with geo-tracking. We have expertise and experience in taking measurement data that looks like a mess and turning it into an automation that runs itself through and leaves you the correct parameters you can use to build your product, the renovations.

We have a great track record of minimizing the need for CAD-experts in engineering projects. We have even created the push-button model of 3D scanning to printing, no CAD needed in the middle. Using our help and expertise you can go from a model the customer likes to the measurements and list of needed things in seconds instead of planning and designing on computer for days.

The future is going to be bright in this field of technology as we’ve only scraped the tip of the iceberg. Get to know our solutions of VR and AR and get in touch to start a project!

Käyttäjän Jaani kuva
02/06/2017 - 14:20

2016 is indeed the year when Virtual Reality (VR) and Augmented Reality (AR) have gone from virtual to reality as the technologies have matured to benefit mass users. Although the number of museums adopting the technologies is still moderate, VR/AR isn't any more a fancy technology seen in large museums but has been used in various smaller cultural sites in Europe. The Helsinki City Museum (“Time Machine”), the Heureka Science Center (“Excavation in VR”), the Norwegian Maritime Museum ("Noboby will drown") and the Danish Castle Centre (“Ghost Hunt and VR Guide”), to name a few. The surge in VR/AR and the releases of more affordable devices create new opportunities for museums and make it more possible to adopt the technologies.

2017 is around the corner so we want to take a step back to review how AR/VR has transformed the museum experience and will continue to influence the cultural sector.

Why come to a museum if people can see objects virtually?

The fear of being replaced by VR and virtual platforms exists in some museums. What is the role left for museums if people can access to collections immersively and in the comfort of their home? Some consider the virtual realm a threat while others see opportunities to offer new experiences and be appealing to new audience.

VR fosters audience’s curiosity and makes them want to see more

Many of us perhaps have heard about the Bronze Age VR project of the British Museum. The project successfully demonstrated that displaying objects in virtual reality did not lessen or replace real life experiences with the objects but rather enhanced the experiences. VR adds a context to the objects; thus, as observed from the project, the VR tour fostered the audience’s curiosity, made them want to see more, and then inspired them to seek information in real life. (Read more about the case and tips for developing VR experiences)

AR enlivens museum exhibits

Why museums are starting to use AR? There is something fascinating about the concept of AR, the idea of adding life to static objects in the real world with sounds, visual contents and additional information, and the notion of extending the limits of physical space. A smartphone can be turned into a personal guide that can not only provide textual stories but also shift time and wake up the objects.

Sworldfish AR App

One of the most prominent examples of AR is the Skin & Bones AR app used at the Smithsonian National Museum of Natural History. The app adds flesh to the bones of creatures, providing a fun learning experience and a playful platform for imagination.

Approaching the millennials

Young generations nowadays don’t visit museums as often as older generations. It isn’t that the history, culture or art isn’t relevant to millennials but rather museum-going experiences don’t match their lifestyles and expectations.

Millennials from a study conducted by the Center for the Future of Museums emphasized that interactive, immersive, and participatory activities are what they want from museums. They described museums as static places (“places that exhibit things”), educational places (but not necessarily places where the learning was fun or engaging), and places where you had to be quiet and stand outside looking in.

“Even if I didn’t want to touch the Mona Lisa, I want to have the option to touch it. You go to a museum and you’re just walking around looking at everything. And not even that you want to touch anything but it just seems like ‘OK this is the museum, and this is me.’ We’re not connecting on any level other than visual.” – says one millennial.

Whether we like it or not, technologies are an inseparable part of millennials’ life today. Museums are still making their ways to the use of new technologies. Increasing sophisticated VR/AR will bring new opportunities and immersive storytelling tools to create the impact and the experience that are more optimized to what young people are looking for.

About Versoteq

Versoteq is one of the leading providers of 3D scanning and AR/VR services to cultural organizations in the Nordics. We work with museums and organizations to offer engaging and accessible visitor experiences by leveraging 3D technologies. More about us:

Käyttäjän Tram kuva
11/30/2016 - 12:52

Jos yrityksesi on kiinnostunut 3D-ratkaisusta joka voisi lisätä liiketoimintapotentiaalianne mutta et ole varma toteutuksen kustannuksista ja varsinaisesta hyödystä liiketoiminnallenne, on Tekesin Innovaatioseteli ratkaisu ongelmaan. Hae seteliä ja voit käyttää 5000 euroa 3D-innovaatioon joka hyödyntää yritystäsi. Lainaus Tekesin sivulta:

"Innovaatioseteli on tarkoitettu vakiintunutta liiketoimintaa harjoittaville pk-yrityksille, jotka haluavat käynnistää innovaatiotoiminnan. Innovaatiotoiminta tarkoittaa toimenpiteitä, joilla yritys kehittää tuotteitaan, palvelujaan tai prosessejaan, tai hankkii palveluna uutta innovaatiotoiminnassa tarvittavaa tietoa ja osaamista."

Versoteqin ratkaisut liittyvät markkinointiin, e-commerceen, tuotedemonstraatioon tai jopa asiakaskohtaiseen räätälöintiin. Olemme erikoistuneet 3D-tekniikan käyttöön suunnitteluohjelmistojemme lisäksi esim. AR, VR, web- ja mobiilivisualisointisovelluksissa. Räätälöimme yrityksesi tarpeisiin sopivan paketin käyttämistämme tekniikoista unohtamatta ensiluokkaista palvelua!

Ota yhteyttä ja kerro yrityksesi kiinnostuksen kohteet, niin me kerromme miten voimme teitä auttaa!

Käyttäjän Timo kuva
11/04/2016 - 14:35

Click the link and find an article about us and how our 3D solutions create cost savings and bring new business ideas. Sorry, it is in Finnish only!

In short, our technology is based on a selection of 3D SW and web solutions, and we have begun building augmented and virtual reality content around it too. Added with eCommerce we are soon publishing some interesting products! And in the mean time, we're glad to create solutions for your business also. In some cases the parametric design tool creates costs savings, while other cases just bring new business opportunities. Feel free to contact us for more information, or check our references at the projects page!

Käyttäjän Timo kuva
10/25/2016 - 14:13


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