Obelux: AR & 3D for Marketing and Sales
Obelux Oy is a Finland-based company focusing on LED technology. The company has built a reputation for delivering top quality LED lights with outstanding reliability and top performance since 1997.
3D PRODUCT PRESENTATIONS ON WEB AND IPAD
Versoteq implemented 3D virtual pages for Obelux and an iOS app to support their marketing and sales activities. Obelux 3D virtual pages are meant to give deeper understanding about Obelux aviation lights and systems to all clients, partners, and end-users.
Obelux’s clients can interact and explore the products online. For example, rotate the products in 360 degrees, open the lights in parts, virtually turn the lights ON, and see how different features such as visibility sensors, GPS synchronization and infrared operate.
AUGMENTED REALITY VIRTUAL DEMO AT TRADE SHOW
Obelux aviation lights are large and heavy, thus are difficult to take to trade shows and sales meetings. Obelux wanted to not only easily present their products at any customer encounters, but also impress their prospects. Creating good impressions is a key to win a customer.
An Augmented Reality iOS app was created for Obelux, with the intention of using it as a mobile product demo tool to help salespeople present the product and customers explore it at ease. The Obelux logo is used as the tracked image. When users scan the logo using an iPhone or iPad, they can see digital 3D models of the aviation lights in the real environment.
Augmented Reality virtual product demos can educate customers, reduce friction in the sales process, and save on costs of selling.